The Mileage Plus^® Mall program (“Program”)is a safe, secure environment where members of the Mileage Plus frequent flier program (“Members”) can earn Mileage Plus Miles (“Miles”) for shopping online at participating e-retailers. The Program is operated by Advantex Marketing International Inc. (“Advantex”). Mileage Plus members who enroll in the Program are hereafter referred to as “Enrolled Members”.

Advantex is sensitive to issues surrounding consumer privacy and therefore operates the Program in compliance with current privacy legislation, and with generally accepted privacy protection practices. Advantex will not treat this information in ways different from what is disclosed in this statement.

This document is intended to provide individuals with the information necessary to understand the type of consumer information Advantex requires in order to operate the Program, as well as how this information will be used.

Access to Information

The personal information provided to Advantex by Enrolled Members is kept secure and confidential. Personal information on Enrolled Members is confidential and will not be disclosed or used except as permitted by the Enrolled Member or as required by law. Advantex will not disclose information about Enrolled Members to third parties (either organizations or individuals) unless:

• the Enrolled Member gives Advantex explicit and specific prior permission, or
• the disclosure is required by law or by warrant authorized by a court of competent jurisdiction.

In particular, Advantex will not provide a Enrolled Member’s email address or other personal identifiers to e-retailers or marketers. Advantex will provide statistical information about aggregated Enrolled Member usage that has been purged of all personal identifiers.

Should there be any concerns regarding the type of information accumulated or its use, please contact:

Advantex Privacy Officer
Advantex Marketing International Inc.
600 Alden Rd. Suite 606
Markham, ON L3R 0E7
privacy.officer@advantex.com

Collecting Information

As part of the registration process, Advantex collects names, email addresses and other personal information from Members who voluntarily enroll to receive miles through the Program. Advantex will explicitly ask for the information required to operate the Program and process the Miles earned by cardholders on their purchases at participating e-retailers. Personal information, including anonymous user and Enrolled Member tracking identifiers created during the registration process, are stored in a secure environment with password information encrypted for added security.

At Enrolled Member login, an Internet Protocol (IP) address may be collected as part of Advantex’s intrusion detection process.

How Information is Used

Information on Enrolled Members activity on participating sites is accumulated in order to process Miles earned and continually improve the quality of the Program and Program offerings.

Information gathered through transactions is used in an aggregated statistical form to gauge and measure the effectiveness of an e-retailer’s participation in the Program. In this case, all personally identifying information is removed and the information is shared in anonymous grouped statistical form only.

Advantex will also monitor Enrolled Members program activity in order to assess the effectiveness of the overall program design and to continually improve the quality of the Program and Program offerings.

Advantex may use Enrolled Members information in top-level aggregated form to attract e-retailers who wish to advertise or send promotional information to Enrolled Members who have expressed their desire to receive information on special offers.

Enrollment Cookies

Enrolled Members login to the Program and have the option of accepting an Advantex cookie to eliminate the need for future logins. A cookie is a small piece of text stored by the browser on a computer, and is used by Advantex for identification and to process Miles earned. The Advantex cookie will not be used to send Enrolled Members advertisements or to identify Enrolled Members in any way other than as described above. Removing the Advantex cookie simply means that the Enrolled Member will need to login to the Program each and every time to begin a Miles eligible shopping session at a participating e-retailer.

Security

Security is important to Advantex and United Mileage Plus. Our top priority is to protect the privacy of personal account information. To access the Program, an Enrolled Member’s Web browser must have 128-bit encryption, one of the highest forms of encryption technology available today. When Enrolled Members access the Program, their browser is checked to ensure that it meets Advantex’s minimum security requirements. Enrolled Members are responsible for ensuring their browser is the most secure available.

Advantex takes all appropriate measures to reduce the likelihood of accidental disclosures and unintended access and modification of account information.

All employees, contractors and other companies engaged by Advantex for work that involves access to personal information are contractually required to keep the information confidential and not to use it in any way other than what is necessary to perform their work for Advantex.

Participating Merchant Sites

Advantex is not responsible for the privacy practices or the content of participating e-retailer sites. We urge Enrolled Members to read the privacy statements of these sites. This privacy statement applies solely to information received by Advantex for the purpose of the Program.

Participating e-retailers may collect and use information to ensure that an award transaction is appropriately reflected in Enrolled Members statements. These participating e-retailers may also collect additional information through surveys and forms for their own marketing purposes. When Enrolled Members provide information while visiting a participating e-retailer’s website, it is the e-retailer’s site that collects the information. Please note that the privacy policies of e-retailer sites may differ from those of Advantex.

Some participating e-retailers may use cookies on their sites, however, Advantex has no access to or control over these cookies.

Special Note About Children

The Program is not directed towards children, nor does Advantex believe that the program will be of interest to children. However, Advantex recognizes the important safety issues regarding children who access the Internet. To remove a child who has enrolled in the Program and permanently remove all personal information regarding this child from the Program database, Enrolled Members should send an email at help@mponlinemall.com.

Promotional Communications

During registration, Advantex offers Enrolled Members the option of receiving notification by email of special offers by participating e-retailers and other promotional information. Enrolled Members must indicate their positive consent to receive this valuable service.

From time to time Advantex may request information from Enrolled Members via surveys or contests. Participation in these surveys or contests is completely voluntary and Enrolled Members therefore have the choice whether or not to disclose the requested information. Information requested may include contact information (such as name and shipping address), and demographic information (such as postal/zip code, age, gender, etc.). Contact information will be used to notify winners and award prizes. Survey information will be recorded on an individual basis for the purpose of monitoring or improving the quality of the Program and Program offerings.

Correcting/Updating Personal Information

If an Enrolled Member’s personally identifiable information changes (such as an email address), or if an Enrolled Member no longer desires to receive all or part of Advantex’s services, Advantex will provide a way to correct or update that user’s personal data to the company’s files. This can usually be done by sending an email to Customer Service.

Fraud

Advantex may send details of a Enrolled Member’s purchases to a participating e-retailer where the transactions were made to verify that the transactions were completed and have not been cancelled. If Advantex suspects fraud by an Enrolled Member, Advantex may investigate and report any evidence, including personally identifiable information, to law enforcement and to the courts in the course of seeking remedies in law or equity.

Any suspected breaches to the security of the Program website should be immediately reported to Customer Service at 1-877-496-0490 (Monday through Friday from 9:00 a.m. to 5:00 p.m. EST) or by email.

Individual Access

Enrolled Members may obtain access to files on their personal information by making a formal request to the Advantex Privacy Officer.

Opting-Out

Enrolled Members may cancel their participation in all or part of the Program at any time through www.mponlinemall.com or by sending an email to help@mponlinemall.com. Upon receiving a cancellation request, Advantex will make every effort to remove the Enrolled Member’s information from the time of the request going forward.

Retention of Historic Information

Advantex will retain information on an Enrolled Member until such time as the individual resigns from the Program. Upon resignation, the individual’s personal identifying information will be retained for a two year period in order to answer individual Enrolled Members’s questions. After two years, personal information will be deleted. Historical aggregated consolidated Program data that may contain information from the resignee will be retained.

Notification of Changes

Advantex will post program updates, changes to this privacy policy, and other important information on the Program website and wherever possible, will also deliver such information to the personal email accounts of Enrolled Members.

Questions or Complaints?

Questions or concerns regarding Advantex’s compliance with the above privacy policy, should be referred to:

Advantex Privacy Officer
Advantex Marketing International Inc.
600 Alden Rd. Suite 606
Markham, ON L3R 0E7
privacy.officer@advantex.com

All inquiries and concerns will be fully investigated and answered by Advantex. If warranted, Advantex will take appropriate action to correct the offending policy or procedure. In the event that an individual is dissatisfied with Advantex’s response or action, the individual should contact Mileage Plus Customer Service within six months following the last response from Advantex.